Growth Business or Great Story?
Is the company really growing, and will the growth last?
Book 1 of the Lumirit Investment Thesis Library. Sales growth is the first number most investors look at, and the easiest to misread. The seven chapters in this book take growth apart: how much is real and how much was bought, whether it comes from selling more or charging more, whether it comes from new customers or existing ones, and whether signed orders turn into sales.
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